Laurens Kolks > spatial design

Gently Responsive

After defining a set of guidelines and documentation on the way the Nokia corporation could present itself spatially, Laurens Kolks and Sophie Krier were asked to apply these guidelines to the design of the World Wide Marketing event which took place in a large tent in Helsinki, September 2007.

Overall plan:
A flowing carpet covering the entire floor area of the tent. A Birchtree pattern curtain dividing the eating area to the south from the workshop area to the north, a curtain dividing the entrance to the east from the workshop area. In the main workshop area a lamp divides the workshop tabels into two squares. The square table tops are covered with square sheets of paper to work on. The sheets of paper are hung from lines in the back of the hall. Table lay-out in workshop area aimed at working in specific groups, table set-up in the eating area breaks and recombines these groups.

In the eating area the day menu was printed on the napkins. The menu was for the most part made up of honest, local dishes. Hanging tents provide privacy when needed, square stools make up informal places to sit. The tents are made up of aluminum frames covered with sheets of paper.

Client

Nokia

Details

Design: Laurens Kolks and Sophie Krier
Production: Louder Oy